New Hoover Convertible, New Shelton Wet/Dry 10 Gallon Doubledecker


Hoover Convertible, Shelton Wet/Dry, Plexiglas, and fluorescents lights

251.4 x 71.1 x 71.1 cm (99 x 28 x 28 in.)

Two brand new vacuum cleaners are placed in a Plexiglas showcase under fluorescent light. By exacerbating their newness, Jeff Koons turns these everyday appliances into works of art and even fetishes. A symbol of domestic cleanliness and order, their strength resides in their shine, which is fixed for eternity: “If one of my works was to be turned on, it would be destroyed,” said the artist.

New Hoover Convertible, New Shelton Wet/Dry, 10-gallon Doubledecker is part of Koons' series The New, which he started in 1980. In this series, the artist explores the fantasies we project on daily-life objects. By simplifying the artistic message in the extreme he highlights the promotional mechanisms of consumer goods and questions the status of the work of art. “The objects [...], my work, are empty. There’s no art in them. They’re transponders. The art is in the viewer,” he said.

New Hoover Convertible, New Shelton Wet/Dry, 10-gallon Doubledecker was first shown in 2006 at the Where Are We Going? exhibition at Palazzo Grassi, in Venice.