Forever (version 3)
509 ice white turbo reflector caps, lamps, holders and daisy washers, steel frame, painted aluminium, ruby red neon, 28 yellow neon strips, transformers, electronic light sequencer (28-channel scroll on/off, 7 letter spell and shimmer effect). (Ed. 3/3 - each work is unique in its colour combination)
584.2 x 302.3 x 50.8 cm (230 x 119 x 20 in.)
This light sculpture shows the word “forever” in a cursive font that is reminiscent of the 1960s visual style. It triggers a sort of nostalgia for that period of Pop Art as well as a fleeting promise of eternity. By using the aesthetics of the large neon signs that pepper our cities, the artwork also critiques the consumer society. The title ironically highlights the artificial character of advertising.
This installation by Tim Noble and Sue Webster was first shown by the Pinault Collection in the exhibition The Passage of Time at the Tri Postal in Lille, in 2007-2008.